Genre: Electronic/retro/alternative
Star Image: Vaguely sci-fi, retro - very 80's influenced, detached image looked distant and aloof.
Narrative/performance: Partying around a big city - organic seen to be playing instruments.
Location.settings/costume: car/city/studio performing.
Mulvey: Male Gaze - Girl singing camera focuses on her lips and body in the taxi.
Negus - Through the use of instruments and studio setting to demonstrate their differences from other electronic bands.
Dyer - Star image - lighting, looking away from the camera into the distance, dark glasses worn at night, looking like iconic sixties bands such as The Velvet Underground helps sell the band as cool and retro.
Goodwin - The song is cut to the beat, dark images on screen match the mood of the song, focus on the singers performance during the chorus.
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