- The camera is used to represent a male audience and therefore encourages objectification of women.
- This includes close-ups of body parts, tracking shots, slow motion, zoom ins and tilting up from low angle.
- The audience is encouraged to identify with the male characters and how they treat women.
- Mulvey argued that the male gaze reinforced gender different in society.
Instantly we are shown sexual imagery that the eats has used to help sell the song with the phallic milk bottle and the provocative way the bush is being trimmed which can represent body parts. The frequent shots throughout of the singer virtually wearing no clothing reinforces that she is selling herself through sex which is symbolised through the song title 'Milf'.
This high angle looking down focuses on her cleavage to eventuate her body parts which emphasises Laura Mulvey point that women are seen as sexualised images rather than real people and camera is focused on body parts.
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