Friday, 23 September 2016

Narrative Of Our Film

Narrative of film: 


The narrative we wish to portray in our music video is based around the concept of a band whose life is on the up and is on route to becoming a famous band. We see this at the beginning of the music video it starts off with the band behind a car having fun and proud of there accomplishments. There journey to become famous is implied via the long road trip that the band go on. An example of a road trip type effect in another music video is 'Hero' from Enrique Iglesias as it shows clips of him travelling on long journeys in the middle of no where to save a girl but in our music video it is a band trying to become famous and succesful. Although they both may seem like very different story lines they are similar because they both include an individual or group on a mission to get somewhere and have to take a long journey to get there. Our narrative will begin with the group being at the bottom trying to get noticed by anyone which is reiterated in the title of the song which is "Use Somebody". It links to the narrative because the band want and need people to help there dream of becoming famous. This shot shown is something we would like to replicate as it shows how he has a long road ahead of him as there is nothing around for miles and miles ahead. This may be difficult to film but we could just stick a GoPro at the front of the car which could give a similar effect which we are trying to portray.


Location for Music Video


Sunday, 18 September 2016

Music Video Analysis




The song starts off with slow paced shots. There are wide shots of fields and runways with light poking through gaps creating sharp bits of light. There is a close up shot of Ellie as she sings to the camera 'We' which cuts to a wide shot of her on an open clear runway singing 'We don't have to worry about nothing.' The closeup is a point within the theory by John Stewart which states that the record label demand lots of closeups of the artist. This the cuts to a gate being broken into by young adults, this cuts to extreme close ups of body parts like feet and legs as the people are walking through this field that they broke into.

The next scene cuts to a dark place where a shadow can be seen dancing which is cutting back and forth with Ellie on the runway with the sunlight piercing in the background. The line 'We'll be raising our hands' matches the visuals as she raises her hands'. This again cuts back to the other narrative strand in the field where a group of people are running again it is quite slow paced. As the chorus comes in 'And we're gonna let it burn, burn, burn...' a party is occurring and the people are dancing to the beat of the song. The editing is also to the beat which is a convention of a music video stated by Andrew Goodwin.

As the group of adults begin to take stuff out their bags we can see they are lanterns. "When the light started out...', this matches to when the lanterns are in turn coming on. As the lanterns are in the background, Ellie has changed outfits into a lighter coloured outfit which matches the fact that there is going to be more light 'we're gonna let it burn, burn, burn..' This then matches with all the lanterns going on and the fire burning as smoke is being released. There is everyone on the runway as there is the lights on cut from a birds eye view of London in light to darkness. As she ends the song 'And we're gonna let it burn' it cuts to a view of the lights over a country using a birds eye view shots again but this time the lights morph into her Ellie Goulding sign.

Monday, 12 September 2016

Analysis of Music Videos

Chromatics - Lady 



Genre: Electronic/retro/alternative 

Star Image: Vaguely sci-fi, retro - very 80's influenced, detached image looked distant and aloof. 

Narrative/performance: Partying around a big city -  organic seen to be playing instruments. 

Location.settings/costume: car/city/studio performing. 


Mulvey: Male Gaze - Girl singing camera focuses on her lips and body in the taxi. 

Negus - Through the use of instruments and studio setting to demonstrate their differences from other electronic bands. 

Dyer - Star image - lighting, looking away from the camera into the distance, dark glasses worn at night, looking like iconic sixties bands such as The Velvet Underground helps sell the band as cool and retro.

Goodwin - The song is cut to the beat, dark images on screen match the mood of the song, focus on the singers performance during the chorus.

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