Defining The Audience

Audience's:

• It is useful for institutions and academics to be able to build detailed accounts of how audiences are constructed. 
• Rather than seeing audiences as masses or in simple numerical terms, it is common practice to find ways of segmenting the audience. 
• This segmentation can be achieved both demographics and psychographics.

• Mass- produced: made for the 'mass' of people. There is a downside to this, of course, in that it can also be interpreted as 'commercial' or 'trashy'.

• Niche: A small target audience that is highly specific. 

• Alternative: Outside of the mainstream. Going against dominant ideology includes minority groups, perhaps with subversive values. 

Demographic Segmentation: 

• This is where an audience is segmented according to various significant social criteria e.g. gender, class, race, sexuality. 
• We looked at the demographics of our target audience, however this has proved difficult as our main demographic is at school. 

Psychographic Segmentation:

• Also known as lifestyle profiling. 
• Combines a psychological profile of the consumer, with ideas about how they conducted their life in the market-place. 
• The various attitudes, values, beliefs and 'lifestyle' choices are sorted into a number of distinctive categories which are used to predict consumption. VALS, the Values Attitudes and Lifestyles classification system id probably the best known of the psychographic profiling systems. 

Teenage VALS:

• TRENDIES - they crave the attention and admiration of their peers.
• INNOVATERS - those who wish to make their mark.
• Puritans - Wish to feel virtuous
• Rebels - Who wish to make the world in their own image...
• Groupies - Who just want to be accepted...
• Drifters - Who are not sure what they want...
• Drop-Outs - Who shun commitment...
• Traditionalists -  Who want things to stay as they are...
• Utopians - Who want the world to be a better place...
• Cynics - Who have something to complain about...
• Cowboys - Who want EASY MONEY...

From an understanding of the values and lifestyles we can clearly see that our band will target innovators and trendys and possibly rebels. As we are creating a new indie band it is important that people feel they connect with them and be the first to like them, therefore appealing to the rebels and innovators. In order to enhance the notion they are organic and we will focus heavily on the live performance and in order to sell them to the trendys we will focus on the que of people outside waiting to see them. Thus, making them desirable.