Purpose of Music Videos:
The purpose of a music video is to obviously sell the song, and invoke a reaction so it leaves you remembering the song.To entertain audiences by creating a memorable visual for the song, which also increases its chances to sell marketing for the purposes of exposure and expansion of the artist's profile. The music video is a promotional tool for the artist. It sometimes serves as a conduit to attention from a label.
Whilst some artists make videos to promote a single song or album launch. A band may write a song that they truely believe could be a hit and want to promote it as much as possible. So they choose to accompanied the song with a clever or memorable music video. PSY is a South Korean singer and his song Gangnam Style is a perfect example of how a video can promote a song through a music video because the video have achieved over 2,600,000,000 hits on YouTube.
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