1 - What other bands are similar to yours and how have you influenced from them?
We’ve noticed similarities between our band The Front Runners and bands like Arctic Monkeys, Kings Of Leon, Queens Of The Stone Age and The Killers.
However, we were also inspired by the style of different bands, shaping the fashion style in a similar way. We looked at how these artists created a smart, unique authentic look through the clothes they wore. They also presented a cool but smart look, suggesting to us that their image and appearance is not the most important thing in their success. We wanted to create an image which would make us stand out and be an organic band, which meant conforming to this style and the way that these artists dressed in order to help create an effective star image.
2 – Why did you focus solely on a live performance element for our music video?
The reason we wanted to do this is so we can sell them as an organic band. We felt that the live footage was the stagnate part of our footage so far and as it is a rock band therefore, we are going to use the new format to launch them as a new live band. We are adding to the organic nature of the artists and selling their star appeal as real musicians that are authentic performers not like a pop synthetic pop band.
To give them a feel of a live performance we are going to give them a retro television visual programme and this will help sell them as an authentic band to the audience. We have looked at Ed Sullivan show and we are going to focus on a live television broadcast to introduce the band.
3- what is the meaning of The Front Runners star image and how does it appeal to their target audience?
The star image does appeal to the target audience, this is because the target audience when doing our survey monkey discussed whether our artist liked the concept. From this the star image clearly appealed to the target audience of teenagers roughly 15-25. This age range discussed how they like artist who are unique and also liked bands such as the Arctic Monkeys.
The people in the survey monkey in our target audience liked the songs, which come from a similar genre and style image. The target audience also liked the organic aspect of our band and therefore the deep planning to help make the artist stand out.
The Front Runners image stands for authenticity, honesty, being true to yourself and working hard which would appeal to our target audience as it would encourage them to try their best and work hard while staying true to who they are by being honest and open. This is something that young people in today’s society struggle to do and something that The Front Runners image hopefully encourages in young people by showing them what hard work and not changing because society wants you to can achieve.
4 - What is it about your band that makes them unique?
Our band is unique; this is because they show their own personality through their live performances, which is different to other artists. They are an organic band and have a unique selling point. This unique selling point is shown through their clothes they were and their live performances.
The artists dress sense is simple which again makes him stand out because they want to be different to modern day rock bands.
Our band is also unique unlike other bands such as, The Killers, Queen of The Stone Age and The Foo Fighters because they are a fairly young band. This means that he is able to attract and appeal to a younger target audience. This is unusual for rock bands who often find it very difficult to sign to a label and become successful, performing in pubs. The fact that he is young means that they can produce music that appeals to the younger audience and it about life as a young person.
5 - In relation to their target audience, what would you say the genre of their music is and how does it appeal to them?
After looking at the feedback from our Survey Monkeys our target audience is probably around the young adult mark. Maybe 15 to 30? They’d be students or casual workers so they could possibly be seeking independence. As well as this, the amount of female fans will increase due to our good-looking band members. The Front Runners style of music gives us something that people can relate to without being over-crowded with common pop devices like autotune. We know that they real and authentic and not constructed, so they can help people be independent through their music as he’s being real.
6- How do they website, digipak and music video work together to reinforce his star’s image and sell your artist?
The authenticity is shown throughout the products through the use of the live performance and the way they dress. This is a very important aspect of their star image and is something that we felt needed to be addressed and enforced in all aspects of their promotion. If this were not done, then their image would not be used effectively to sell him as an artist.
The website and digipak and music video all have a similar theme. This is because in the music video within the performance element it is a retro black and white theme. The lighting on the Website and social media sites are also very similar with a balck and white theme. This is because, black is also a dark colour and we wanted it to represent to rock as well so there is that connection.
